Today is the age of information and with that comes marketing online. It is apparent that over 80% of searches are done online and alongside of that are businesses using the internet to sell their services or advertise online. No longer are newspapers, flyers, or magazines the end all source for advertising. Online Internet Marketing has a more excellent and targeted result.

With this in mind, Internet marketing is a broad subject with an even bigger learning curve. Newbie’s or beginners both want to jump into the arena whether it is for their offline or their online businesses. A newbie who wants to learn need to know some basics before their road to success begins. There is a vast amount of information online and many learning tools to use or buy. There are good solid “guru’s” out there and there are “fly by night” teachers trying to make a fast buck off of the internet marketing newbie. So, here are 5 rules to keep you on track and keep you out of the internet marketer’s dark abyss.

First, don’t believe everything you read or find online. There are experts out there and there are people who think they are experts. If someone uses the claim that is unbelievable then it probably is unbelievable. Internet marketing is not at all a “get rich quick scheme” and many newbies are so desperate to make money that they finally become exhausted and trust something or someone that makes big claims. When going online, find out how an internet marketing service rates with the “experts”. For example, how do they come up in Google? Are they on some of the biggest most competitive pages under the particular search term? Does the teacher or guru’s name come up consistently online? Or would it be a hidden little unknown educational forum that no one really has heard of? Have you read good things about their services or is there a lot of negative talk out there in some of the forums? Beginners really need to read these things with common sense and a watchful eye.

Secondly, find a teaching venue that is not extremely costly. Most internet marketing schools or educational materials need not be highly priced. Education can come in many forms, some expensive and some reasonable. If you are a newbie, it is obvious you don’t want or have the means by which to throw at a lot of money in and expect to get results. There are many ways to keep the costs low. There are eBooks that are educational, forums that are free and some that charge a fee, there are membership sites that actually teach yet have trial periods where you can see if it is something you like, and there are university classes one can take. Start small and as you grow in confidence and knowledge you can test the waters with something a little more in-depth as time goes on.

Third, make sure what you do choose covers the complete process. In internet marketing there are many ways to advertise a product or service. There is paid and organic, there is using a website or pointing a domain to a product, there is online and offline marketing and there is on page and off page marketing, the list is endless. Not to confuse you if you are a beginner, make sure the program or eBook covers everything so that you will at least have a good idea of which method you should use.

Fourth, make it a point not to buy everything that comes along. Choose beforehand how much to spend, set it aside and do not deter from that choice. It can be almost like a gamble and thousands of newbies lose thousands of dollars just trying to learn internet marketing. Set a price, set it aside and don’t move out of those boundaries.

Lastly, and possibly one of the most important considerations for newbie is to find a venue that you can understand. Make sure they’re explaining or teaching internet marketing from an understandable viewpoint, especially if you are a newbie. It is easy to find yourself overwhelmed no matter where you are in the learning process so find a forum or membership club that you are sure they teach newbies and they are teaching from a beginner’s viewpoint. This is so important! If they have a question and answer forum within the membership site this is also an added benefit because sometimes the more experienced internet marketers can answer questions for the newbies.

With so much available and within your reach, the internet marketer has everything they could possibly want or need and some they don’t need. It is important to walk into internet marketing with open eyes and make wise decisions and no doubt you will be successful, even if you are a newbie.